After years of pulling the wool over the eyes of conventional journalists (also known as The Lazy Press, with a few exceptions) and lately failing to do the same to bloggers, one PR Machine for telcos – Issue Dynamics – has just launched a Blogger Relations Practice which is designed to help their clients “maximize public perception in the blogosphere.” After years of pulling the wool over the eyes of conventional journalists (also known as The Lazy Press, with a few exceptions) and lately failing to do the same to bloggers, one PR Machine for telcos – Issue Dynamics – has just launched a Blogger Relations Practice which is designed to help their clients “maximize public perception in the blogosphere.”
As you know, Issue Dynamics (IDI) is the firm behind the New Millenium Research Council (NMRC) which recently published an anti-municipal broadband report that Glenn Fleishman, Carol Ellison (EWeek), Sascha Meinrath and host of other bloggers and non-bloggers tore to shreds.
To refresh your memory, read the following posts about Issue Dynamics and NMRC:
Telco-tainted anti-municipal broadband report released
http://www.muniwireless.com/archives/000567.html
Sockpuppets of Industry (Glenn Fleishman)
http://wifinetnews.com/archives/004765.html
NMRC’s policy for hire
http://wifinetnews.com/archives/004786.html
Glenn says in this post: “eWeek broke the news yesterday that they’re a division of Issue Dynamics, Inc., a group that specializes in creating the appearance of grassroots and independent support for ideas on behalf of their clients. They don’t hide this specialty.”
Teletruth’s write-up on Issue Dynamics and its founder
http://www.newnetworks.com/skunkworks101.html
Municipal Wi-Fi: let’s keep it local (Carol Ellison in Eweek)
http://www.eweek.com/article2/0,1759,1759939,00.asp
Sascha Meinrath has a funny post on IDI’s blogger tracking service here.
Isn’t it ironic that a firm who hangs up on journalists when they call seeking information, is advising clients on PR? See my post on San Antonio here.
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Below is the press release from Issue Dynamics regarding the new Blogger Relations Practice:
Blogger Relations Practice Launched By Internet Pioneers Issue Dynamics Public Affairs Firm Expands Role, Helps Clients Maximize Public Perception
Issue Dynamics, Inc., pioneers in blogging and Internet services since 1993, has launched a formal Blogger Relations Practice and a companion
website, http://www.bloggerrelations.com. For the past two years, IDI has helped clients create, participate in, monitor, and advertise in blogs.The new Blogger Relations Practice is a reaction to the shift in current client needs, as well as to increased attention to blogs by business and the media.
“Our standard Internet and public affairs practices have been incorporating blog strategies into our client work plans for years now, and the blog slice of the pie has been getting bigger and bigger,” says Ken Deutsch, IDI’s Executive Vice President. “Looking at the needs of our clients and the attention blogs are finally getting in the business community now seemed the right time to launch a dedicated Blogger Relations practice.”
IDI Blogger Relations clients have already included Fortune 50
corporations, national trade associations, advocacy groups and political party committees.These organizations have been quick to recognize that blogs are more than just tools for teenage diarists. Says Deutsch, “The Internet is for whoever writes it – that’s either you, your competitors or your critics doing the postings. IDI helps our clients get their messages out right – in the right places, in the right context and with the right tone.”When the United Church of Christ’s Office of Communication, Inc. (OC, Inc.) contacted IDI for help with their campaign to counter the networks’ rejection of their television ad, IDI saw a unique opportunity to use the blogosphere and get significant results. When OC Inc. launched their online advocacy campaign, http://www.accessibleairwaves.org, IDI designed an outreach campaign that focused on leveraging relationships with bloggers.
To date, the site has generated more than 8,000 filings to the Federal
Communications Commission and raised more than $23,000 for the campaign. More importantly, the site has become a hit with the blogosphere. According to a recent post on the site by Rev. Robert
Chase, UCC Director of Communications, bloggers have been “knocking on our door asking to run the ad for free on their websites.” The ad has appeared for free on over 20 blogs including http://www.squirrelly.org,
> http://hereatmydesk.blogspot.com, http://chuckcurrie.blogs.com and
> http://spronk.blogspot.com.In addition to other blogs linking to the site and posting the ad, over 150 blogs including: americablog.org; mydd.com; oliverwillis.com; and David Corn have also covered the OC campaign.
IDI’s work with OC Inc. demonstrates that with the right message and the right messenger, the blogosphere can work more effectively – and be less costly – than traditional media for getting messages out to the public and to decision makers.
IDI’s Blogger Relations practice also includes a robust blog monitoring service. Currently, the monitoring service provides organizations with ‘actionable intelligence’ – giving clients an effective and economical way to sift through the vast amount of blogosphere information, distill what is truly relevant and timely, and take appropriate action.
IDI’s blog monitoring service provides organizations with predictive
intelligence on critical regulatory and legislative developments to enable the better development of tactical advances or responses on the issues. IDI also knows where to find non-traditional or ‘below the radar’ public statements from policy experts and thought leaders. Our blog monitoring service also gives clients the ability to track and respond to blog postings quickly, before they grow and ‘jump’ to traditional media sources – and to the world.According to IDI President Samuel A. Simon, “Because we’ve been pioneers on the Internet and in the blogosphere, our blog monitoring service offers more than most. We help clients protect and build their brand online. IDI tracks online consumer impressions and offers trend analysis.” Says Simon, “We know where to look and what the messages mean for you, your company and your brand.”
About Issue Dynamics Inc.
Issue Dynamics Inc. (IDI), founded in 1986, is a leading Washington,
DC-based consulting firm specializing in public affairs, internet strategic communications, issues advocacy, relationship management and crisis mitigation services. IDI has more than a decade of experience developing issue campaigns for some of the nation’s most respected organizations, associations and corporations. Experts at bringing together new communication technologies and public affairs know-how, the IDI staff includes many of the nation’s premier grassroots organizers and public policy professionals, specializing in issues across the policy spectrum. For more information, visit http://www.idi.net.To get a sample blog monitoring report for your organization or for more information on IDI’s new Blogger Relations Practice, click here.
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