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	<title>Comments on: Ricochet emerges as a new player in muni-wireless</title>
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		<title>By: Kevin Kapich</title>
		<link>http://www.muniwireless.com/2007/04/06/ricochet-emerges-as-a-new-player-in-muni-wireless/#comment-10263</link>
		<dc:creator>Kevin Kapich</dc:creator>
		<pubDate>Sun, 08 Apr 2007 00:45:09 +0000</pubDate>
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		<description>Its always good to see Ricochet jump back into the market. Everyone in the industry knows that Ricochet - (&quot;Metricom&quot;) is on their last leg. Let‚Äôs just hope they don&#039;t try a &quot;build it and they will come&quot; or &quot;brute force attack&quot; on the market. To many in the industry, Ricochet is considered to be the fire that started the Municipal Wireless Market. Mainly because they where ahead of their time. Some of the main failures for Metricom before they where purchased out of bankruptcy and re-branded as Ricochet is that they failed to build the necessary synergies from early on. That is, they didn&#039;t (a) identify the key stakeholders within the community ‚Äì small, medium, and large businesses - build political alliances ‚Äì or conduct the necessary marketing; (b) identify what competing technologies existed in the market - - i.e. before they went bust, they provided 28 kbps data services on a proprietary &quot;micro cellular data network&quot; - while incumbent Telecom‚Äôs and Cable operators provided broadband data rates at a significantly lower price ‚Äì which was standard based; and (c) spent a considerable amount of money on rights-of-way and utility agreements. Lets just hope they can learn to leverage their existing network infrastructure that isn&#039;t currently in use and/or strewn and dangling off of vertical assets throughout the nation.</description>
		<content:encoded><![CDATA[<p>Its always good to see Ricochet jump back into the market. Everyone in the industry knows that Ricochet &#8211; (&#8220;Metricom&#8221;) is on their last leg. Let‚Äôs just hope they don&#8217;t try a &#8220;build it and they will come&#8221; or &#8220;brute force attack&#8221; on the market. To many in the industry, Ricochet is considered to be the fire that started the Municipal Wireless Market. Mainly because they where ahead of their time. Some of the main failures for Metricom before they where purchased out of bankruptcy and re-branded as Ricochet is that they failed to build the necessary synergies from early on. That is, they didn&#8217;t (a) identify the key stakeholders within the community ‚Äì small, medium, and large businesses &#8211; build political alliances ‚Äì or conduct the necessary marketing; (b) identify what competing technologies existed in the market &#8211; - i.e. before they went bust, they provided 28 kbps data services on a proprietary &#8220;micro cellular data network&#8221; &#8211; while incumbent Telecom‚Äôs and Cable operators provided broadband data rates at a significantly lower price ‚Äì which was standard based; and (c) spent a considerable amount of money on rights-of-way and utility agreements. Lets just hope they can learn to leverage their existing network infrastructure that isn&#8217;t currently in use and/or strewn and dangling off of vertical assets throughout the nation.</p>
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		<title>By: Big Chief</title>
		<link>http://www.muniwireless.com/2007/04/06/ricochet-emerges-as-a-new-player-in-muni-wireless/#comment-10248</link>
		<dc:creator>Big Chief</dc:creator>
		<pubDate>Sat, 07 Apr 2007 00:38:01 +0000</pubDate>
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		<description>It&#039;s about time Ricochet found a way to get into the Municipal Wireless game although I&#039;d have to think this is the kiss of death to Proxim&#039;s chances of selling gear into a major ISP now.  Unless of course the plan is to win a market, build it, and then sell the ISP business off.</description>
		<content:encoded><![CDATA[<p>It&#8217;s about time Ricochet found a way to get into the Municipal Wireless game although I&#8217;d have to think this is the kiss of death to Proxim&#8217;s chances of selling gear into a major ISP now.  Unless of course the plan is to win a market, build it, and then sell the ISP business off.</p>
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