Gas station Wi-Fi: KPN and Total launch highway hotspots

KPN, the Netherlands telecom incumbent, is setting up Wi-Fi hotspots in Total gas stations along highways in the Netherlands, starting with the Total station (called Aurora) along the A4, the highway that connects Amsterdam to The Hague. People who want to stop and check email will be directed to parking spaces by signs showing the availability of Wi-Fi.
KPN, the Netherlands telecom incumbent, is setting up Wi-Fi hotspots in Total gas stations along highways in the Netherlands, starting with the Total station (called Aurora) along the A4, the highway that connects Amsterdam to The Hague. People who want to stop and check email will be directed to parking spaces by signs showing the availability of Wi-Fi.

According a survey sponsored by KPN and conducted by MetrixLab in the Netherlands, among people who work in small and mid-sized businesses and who travel for work, 70% do most of their work at the client’s premises; 52% do a lot of work from a highway restaurant or gas station. Of this 52%, 86% check email, 46% look for customer information on the Internet (I assume this consists mostly of looking up addresses and phone numbers), 44% make appointments online or alter them (if there are traffic jams).

While the KPN-Total hotspot rollout is an excellent initiative, I’d rather have Wi-Fi everywhere, not just at a Total gas station. This is where city and countywide Wi-fi come in, and later perhaps WiMAX. The ability to do all this from the home, the street, a park, cafe, is much more valuable to me. While there is good HSDPA service in the Netherlands, it’s expensive and slow relative to Wi-Fi on my laptop or my Nokia mobile phone.

[Thanks to Cees Versteeg at Sympac for sending the news about the KPN-Total partnership]

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