Report: More than half of U.S. households have broadband access
A statistical duel over just how competitive the U.S. is in international broadband standings has been taking place since the Organization for Economic Co-operation and Development reported that the U.S. trails other western nations in broadband competitiveness. Now comes a new report from the Consumer Electronics Association that says more than half of American households subscribe to a broadband service and 72 percent of adults in the U.S. have access to a broadband connection.
According to the report,
It’s a bit hard to compare the CEA’s data against the OECD’s. The CEA counted households while the OECD counted number of subscribers per 100 residents. Different methodologies have resulted in challenges to the OECD data. Since I’m less interested in dissecting dueling statistics than I am in charting trends, this latest report citing a rapid adoption rate came as good news. What’s particularly pertinent, though, was the comments of CEA’s President and CEO Gary Shapiro in releasing it and the importance he placed on the need for more competition in the market to drive price reduction and, in turn, broadband adoptions.
A CES press release quotes Shapiro: “With 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong. Yet, competition among broadband service providers must stay robust for this expected growth to prevail. Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price.”
Other interesting data in the report:
The study was constructed by CEA Market Research using industry sales data, forecasts, consumer research and historical trends.
Click here to read the CEA press release.
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