MetroFi will use MSN SideGuide to deliver ads in citywide networks

MetroFi will use Microsoft’s MSN SideGuide as the ad delivery platform for its free muni Wi-Fi service in Portland, Oregon and Concord, California. A year ago, MetroFi and Microsoft announced that they were forming a partnership to deliver location-based ads, so in a sense, this is nothing new. MetroFi will use Microsoft’s MSN SideGuide as the ad delivery platform for its free muni Wi-Fi service in Portland, Oregon and Concord, California. A year ago, MetroFi and Microsoft announced that they were forming a partnership to deliver location-based ads, so in a sense, this is nothing new.

According to the press release, “MetroFi will replace its existing banner ads, sponsor logos and paid search features with MSN SideGuide for users with Windows XP and Windows Vista operating systems.”

Unfortunately, as a Mac user, I get this message when I go to the MSN Sideguide website:

Your operating system does not support MSN SideGuide. MSN SideGuide is supported only on Windows XP SP2 and Vista operating systems.

Sigh.

UPDATE: MetroFi says Mac users will still be able to use the network but they won’t be able to use MSN SideGuide.