AdMob has just released statistics for March 2009 which show that the iPhone and iPod Touch continue to dominate the number of requests generated on the AdMob network of 6000 publishers and 1000 applications around the world.
In March 2009, the iPhone generated 8 times more requests than Android (in the US). Worldwide, the iPhone and the iPod Touch generated 23 times more requests than Android. This is not surprising given that the iPhone has had a headstart. AdMob’s statistics indicate that applications have a huge impact on the use of mobile data services: more than 50% of the requests for the HTC Dream (Android) and the iPhone come from applications.
The Android operating system’s share of traffic is growing at a healthy pace, averaging 47 percent in 4 months since its launch (compare this to the iPhone’s average growth of 88 percent in the 4 months since the launch of the App store).
Download the AdMob March Report (PDF format). It has a lot of fascinating data from the Philippines, Indonesia, South Africa, India and the UK. The report also shows which handset makers dominate in the various countries. Nokia has huge market share (over 60%) in India, Indonesia and the Philippines, much less in the UK (13%) and a negligible percentage in the US (2.6%). Bear in mind that AdMob is measuring the number of requests made by the devices on the AdMob network.
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