Apple surpasses Nokia as most profitable handset vendor
Which would you rather be: the most profitable handset manufacturer or the one with the biggest market share? Apple has just passed Nokia as the most profitable handset maker in the world (according to Strategy Analytics) even though IDC reports that in Q3 2009, Nokia’s share of the worldwide market for smartphones was about 38 percent with Apple taking 17.1 percent. RIM’s market share in Q3 2009 was 19 percent.
Nokia has never been strong in the US, but its dominance even in Europe is seriously at risk because it has failed to create a device that is as well designed and easy to use as the iPhone. The iPhone has been such a game-changer in so many ways. AdMob, an advertising platform for mobile/smart phones, was acquired by Google for $750 million this week. AdMob’s CEO says that his company became successful because of the iPhone. He had started two other mobile advertising companies in the past but because he had to go through the carriers and handset manufacturers (which were also tied to the carriers in so many ways), his previous business ventures did not succeed as well as AdMob. Anyone who dismisses the iPhone as a toy or as a device that is somehow unsuitable for serious business cannot ignore the fact that the iPhone has created an entirely new ecosystem that is fun and profitable at the same time.
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