UPDATE: As a more-awake commenter noted below, this probably isn’t an “official” AT&T Twitter feed. That explains a lot, eh? Corrected the headline to reflect reality.
While we are all for honesty and transparency when it comes to corporate business dealings, you have to wonder how long the person running the @ATTUpdate feed on Twitter is going to hold onto their job. Just today @ATTUpdate directed its followers to a new T-Mobile video that continues Big Pink’s AT&T-mocking ad campaign; this follows Tweets from Sunday from @ATTUpdate that directed followers to a story about an outrageous wireless billing incident involving AT&T, a blog post critical of AT&T’s lobbying efforts, and a strangely non-sequitir directive toward a blog following the NBA’s San Antonio Spurs.
I mean — they are all interesting stories and thanks for the pointers AT&T but it’s hardly a way to show your social media savvy. Then again, maybe the company’s blogger guy is taking a holiday break and the news-auto-bot is simply running wild with some keyword searches. Enjoy the mis-directives while we can, I guess.