Cincinnati Bell chooses Ruckus Wireless for enterprise customers

Cincinnati Bell, a provider of telecom, mobile and energy services, has chosen Ruckus Wireless (RKUS) equipment for its enterprise customers and WiFi hotspot business. They plan to install Ruckus WiFi gear in places such as local stadiums, college campuses, and other hospitality establishments, and they are looking to use it as well for future upgrades to their Wi-Fi hotspots.

At one college campus in particular, with Ruckus ZoneFlex 802.11n products, Cincinnati Bell reported an average download of 440 gigabytes within a 24-hour period from only 100 students and their devices. “We’re seeing a steady rise in interest and use of public Wi-Fi,” said Paul McDaniel, network engineer at Cincinnati Bell. “As our deployment footprint grows to meet customer needs, we’ve seen a marked increase in the bandwidth required to meet the demand.”

According to Cincinnati Bell, higher smartphone penetration continues to drive wireless data services for its subscriber and commercial business. However, Wi-Fi as a best effort access technology is no longer acceptable to business customers and subscribers now armed with powerful, new, Wi-Fi-enabled tablet devices and smart phones.

“Our business customers are looking for us to provide a comprehensive solution that includes true carrier-class Wi-Fi,” said Mike Waggoner, senior product manager for Cincinnati Bell. “With Ruckus, we are improving our position on delivering to our customers what we believe is the best Wi-Fi products and technology.”

“With our legacy Wi-Fi system we were seeing performance degrade dramatically as more and more users were trying to connect to the same AP,” said John Miller, integrated planner, Data and Transport Networking for Cincinnati Bell. “This is a real problem that conventional Wi-Fi was never really designed to address.”