Re-examining the muni Wi-Fi ad model
February 18, 2008 at 11:36 AM by Carol Ellison
Consumer tolerance for advertising seems to be higher than consumer tolerance for paying to access the Internet. That observation is fueling interested in ad-supported models for providing municipal wireless Internet plans. But advertising has not proved itself as a means of sustaining a viable network.
Wi-Fi Planet has an interesting analysis of the ad-support model, including summaries of the experience that providers such as MetroFi and FreeFi Networks have had with it. The upshot? As you might have guessed if you’ve been…
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