MuniWireless

Will we start seeing more ads on public transport Wi-Fi? Icomera, a vendor of cellular-to-WiFi gateways on buses, trains and ferries, has launched a service that brings advertising to mobile Wi-Fi hotspots. This will allow public transport operators make money, not from passengers, but from advertisers. MoovManage Ads, an optional component of Icomera’s MoovManage web-based hotspot management service, allows operators to create and manage advertising campaigns and track their success. Advertisements are presented to hotspot users during their online session.…